Summer internship at Cult.sport
June-July 2024
Catalog Design Intern
During my eight-week internship at Cult, I worked on various significant projects as a Catalog Design Intern, focusing on content creation from research to final digital assets. My initial tasks involved conducting market research, particularly on products like gun massagers, which provided insights for campaigns. I also contributed to the creative process for Avant Shoes, establishing mood boards and concepts that shaped the design approach for future projects.
As the internship progressed, I took on responsibilities for creating and refining visual content across multiple product categories. Notable projects included layouts for Avant's debut collection, bicycle models, and treadmill designs, where I applied iterative design methods to ensure brand alignment and visual appeal. Towards the end, I contributed to mobile interfaces, A+ banners, and infographics for clothing collections, while also organizing product photoshoot materials and ensuring quality control across platforms. These experiences enhanced my expertise in digital product design, offering valuable insights and real-world challenges.
